Since 1936: Memories, Emotions, Challenges

On Saturday, August 1, and Sunday, August 2 2026, Breuil-Cervinia will celebrate the 90th anniversary of the Breuil-Cervinia – Plan Maison cable car with two days of events, music, and entertainment.

A journey through the past, present, and future to retrace a history that began in 1936 and celebrate together an anniversary that has shaped the area’s tourism and sports development.

The event will take place at the Breuil-Cervinia sports field and will be open to the public free of charge.

Programme

Saturday, August 1

11:00 AM – 10:00 PM | Partner Village

A full day dedicated to activities, experiences, and initiatives organized by the event partners.

Sunday, August 2

11:00 AM – 11:00 PM | Partner Village

The Partner Village continues throughout the day with activities, experiences, entertainment, and partner initiatives.

4:00 PM | ION Cup 2026 Award Ceremony

The award ceremony will take place inside the Partner Village and will be accompanied by a live performance by Giulio Maceroni (guitar) and Giovanna Di Domenico (cello).

9:00 PM | Cervino Lights Up History

A special show celebrating the 90th anniversary of the Breuil-Cervinia–Plan Maison cable car, featuring music, images, storytelling, and live performances.

Featuring:

• Alessandro Martire – Pianist
• Eleonora Montagnana – Violinist
• Francesco Pezzulli – Actor and the Italian voice of Leonardo DiCaprio

Hosted by Vic from Radio Deejay.

EXPERIENCE THE EVENT AS A PROTAGONIST

Emotions don't wait.

As part of Cervino Accende la Storia, the event partners invite you to enjoy unforgettable experiences at the foot of the Matterhorn. From electric mobility to summer skiing on the glacier, from scenic mountain trails to tennis courts, choose your experience and reserve your spot.

🚗 DENZA | Test Drive

Discover the future of electric mobility and get behind the wheel of the latest DENZA models.
👉 Book your Test Drive: https://www.cervinia.it/eventi/cervino-accende-la-storia

⛷️ HEAD | Glacier Ski Test

Be among the first to test the latest HEAD skis on the Plateau Rosa Glacier, one of the few places where you can experience the thrill of skiing even in summer.

🕗 8:00 AM – 12:00 PM

August 1: https://www.cervinia.it/eventi/cervino-accende-la-storia
August 2: https://www.cervinia.it/eventi/cervino-accende-la-storia

🚵 THOK Bikes | Test Ride

Experience THOK e-bikes on the spectacular trails of Breuil-Cervinia, guided by local experts through breathtaking scenery and routes suitable for every level.

🕤 9:30 AM – 12:30 PM & 2:30 PM – 5:30 PM

👉 Book your Test Ride: https://www.cervinia.it/eventi/cervino-accende-la-storia

🎾 HEAD | Tennis Experience

Try HEAD tennis rackets free of charge on the tennis courts of Breuil-Cervinia, just a short walk from the Partner Village with the Matterhorn as your backdrop.

🕒 3:00 PM – 7:00 PM

August 1: https://www.cervinia.it/eventi/cervino-accende-la-storia
August 2: https://www.cervinia.it/eventi/cervino-accende-la-storia

Information

📅 August 1–2, 2026
📍 Sports Field Area – Breuil-Cervinia
🎟️ Free admission

The story comes to life. Will you be there?